Useful Links

Universities:

LGC (Institute for Management Sciences) University Toulouse 3

The Ehrenberg/Bass Institute (Marketing Science Centre University South Australia, Adelaide)

The Marketing Ring:

CRM: Professor Benavent

Blog: Technologies et Marketing

Marketing Models: Dr Calciu

Sales Promotion: Professor Desmet and Professor Volle

Loyalty: Professor Sharp and Dr Frisou

Dirichlet Model: Professor Ehrenberg and Cam Rungie

E-commerce: Dr Galland (Recherche Marketing en Ligne)

Companies:

Global Flight (Interesting site about Frequent Flyer Programs)

GfK

MarketingScan

AC Nielsen

TNS

Associations:

AfM (French Marketing Association)

FEDMA (European Direct Marketing Association)

EMAC (European Marketing Association)

ANZMAC (Australian& New Zealand Marketing Association)

AMA (American Marketing Association)

Methods:

Quantitative methods

Handbooks SPSS

Survival Analysis

Music:

My latest House Music Releases

Electropopio